cafe cien de sophie mockup

cafe cien de sophie

Café Cien de Sophie (spring 2022) was born in Xalapa, Mexico. Asadero Cien restaurant chain opened up a new café that wanted to differentiate from their current image: traditional with dark colours. With this in mind, they decided on a new target audience and needed to create their new brand identity.

cafe cien de sophie mockup menu
cafe cien de sophie mockup menu 2
cafe cien de sophie mockup menu 3

For the brand identity, I chose the colours, fonts and visual motif. The flowers, pastel colours and illustrations were the central elements of this job. This brand has to evoke nature, a healthy lifestyle and femininity.

The logo is based on the original, so as to not to sever the café’s connection to the chain. This logo was also given multiple iterations in order to fit different form factors (such as merch).

cafe cien de sophie totebag color
cafe cien de sophie totebag negro
cafe cien de sophie merch

Their social media sites also go hand in hand with all of the above. You can check them out here.

mood 1 cafe cien de sophie
mood 4 cafe cien de sophie
cafe cien de sophie social media

brand identity · merch design · social media

Scroll al inicio
Ir arriba