cafe cien de sophie
Café Cien de Sophie (spring 2022) was born in Xalapa, Mexico. Asadero Cien restaurant chain opened up a new café that wanted to differentiate from their current image: traditional with dark colours. With this in mind, they decided on a new target audience and needed to create their new brand identity.
For the brand identity, I chose the colours, fonts and visual motif. The flowers, pastel colours and illustrations were the central elements of this job. This brand has to evoke nature, a healthy lifestyle and femininity.
The logo is based on the original, so as to not to sever the café’s connection to the chain. This logo was also given multiple iterations in order to fit different form factors (such as merch).
brand identity · merch design · social media